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{| border=0 align=right|-|{{Infobox Automobile|name=Rambler American|image=|manufacturer=
American Motors (AMC)], United States
Brampton, Ontario,
Canada Mexico City, Mexico (
Vehículos Automotores Mexicanos)
Santa Isabel,
Argentina (Industrias Kaiser Argentina)|layout=FR layout|predecessor=Nash Rambler|class=[Compact car|similar=
Chevrolet NovaFord Falcon (North American)Plymouth Valiant-->]
2-door station wagon
4-door
sedan
2-door [hardtop2-door sedan
4-door
sedan2-door
station wagon4-door station wagon-->|-|{{Infobox Automobile generation|name=Third generation|aka=Rambler|image=|production=1964 – 1969|body_style=2-door [convertible
2-door
hardtop2-door
sedan4-door sedan
4-door station wagon-->|-|}
The
Rambler American was an automobile manufactured by the [American Motors Corporation (AMC) between 1958 and 1969. The American was the second incarnation of AMC's forerunner
Nash Motors second generation Rambler (car) compact that was sold under the Nash and
Hudson Motors marques from 1954 and 1955.
The American can be classified in three distinct generations: 1958 to 1960, 1961 to 1963, and 1964 to 1969. During the entire length of its production, the car was sold under the
Rambler brand name, and was the last Rambler automobile manufactured for the Canadian and United States markets.
These Rambler models were produced in other markets under license including Mexico (by
Vehiculos Automotores Mexicanos "VAM") and Argentina (by
Industrias Kaiser Argentina "IKA") with local development up to 1981. The Rambler American was also sold in other export markets such as
South Africa.
1958-1960
The genesis of the Rambler American began when AMC President George W. Romney saw that AMC was in need of a small compact during the
Eisenhower's Presidency Recession of 1958. The company had retained the tooling from its 1955 model Rambler, which was only slightly modified and then used for the basis of the "new" American. AMC designers gave the car a new grille and more open rear fender wells, giving the car a lighter appearance than that of the earlier car, which had hidden its rear wheels behind deeply skirted fenders.
For 1958, the American was available only as a two-door sedan, but found 30,640 buyers during the abbreviated 1958 model year. In 1959, AMC sold 91,491 units, having added a two-door station wagon. In 1960, the line added a four-door sedan and sales increased to 120,603 units.
1961-1963
The second generation Rambler American was achieved through a heavy restyling of the previous year's model under AMC's styling Vice President
Edmund E. Anderson. While mechanically identical to the 1960 model, Anderson's restyle resulted in a car that was shorter in its exterior dimensions, but increased in its cargo capacity. The line added a two-door
convertible and a four-door wagon. For 1963, a pillarless hardtop coupe debuted, the roof of which was designed to mimic the appearance of a closed convertible top. A special model, the resulting "440-H" was equipped with sporty touches like bucket seats, and a more powerful (138 hp, 103 kW) version of Rambler's stalwart 195.6 in³ (3.2 L) AMC Straight-6 engine.
1964-1969
For its third generation, the American emerged with what would be its only completely new design. The entire line was treated to neat and trim lines with pleasing simplicity (compared to the more boxy predecessors) with characteristic tunneled headlights with a simple horizontal grille between them.
The new styling was the work of famous designer
Richard A. Teague, who would go on to design the 1968
AMC Javelin and
AMC AMX. The Rambler American's wheelbase grew by six-inches or 152 mm (to 106 in or 2692 mm) in 1964. The new models also incorporated various parts and components (such as doors) that were interchangeable with AMC's larger cars. That year saw the introduction of the new 232 in³ (3.8 L) overhead valve
AMC Straight-6 engine, which AMC would use from 1964 to 1979, with a smaller 199 in³ (3.3 L) version being used only during 1966-70. The same engine was later available in a larger 258 in³ (4.2 L) version, used from 1971-89, and a 242 in³ version that debuted in 1987, known as the
Jeep 4.0, which Chrysler would continue through 2006.
In 1966, the models were facelifted and they featured more squared-off front and rear styling, making the car seem more modern. The top of the line model was only available as a two-door hardtop saw its name changed from 440-H to Rogue. Furthermore, a completely new 290 in³ (4.8 L) "Typhoon"
AMC V8 engine was developed by AMC and it saw its introduction in a special mid-1966 Rogue model.
The last convertible in the American series was in 1967, and it was moved up from 440 models to join the hardtop in the Rogue version. For 1967 only, AMC's new 343 in³ (5.6 L) V8 engine was available in the American Rogue and the 440. Only 58 Rogues and 55 440 installations were made, with a paltry seven of them being in the convertible model. Rogues also received grille trim that wrapped around the fender sides. All Americans received a new grille insert with prominent chromed horizontal bars. The mid-line 330 trim line did not return for 1967.
For 1968, the line was further simplified, with the 2-door sedan and 4-door sedan comprising the base 220 line, 4-door sedan and wagon being offered in uplevel 440 guise, and a lone hardtop coupe making up the top-line Rogue trim line. All Americans received a new chrome horizontal grille bar that extended outboard to the headlights. The 440 and Rogue versions picked up a stainless steel trim piece running stem to stern on either body side, straight back between the wheel wells and the belt line. However, the biggest change was the decision to cut the MSRP (
Suggested retail price) of the base two-door model to within United States dollar200 of the Volkswagen Beetle. The Big Three automakers did not respond to this strategy, thus giving AMC a big price differential over the competing domestic models. Sales of the Rambler American increased and the showroom traffic boosted morale among AMC's independent
Car dealership.
For its final season, 1969, the "American" name was dropped as the car was now referred to as the "American Motors Rambler". The chrome grille bar was deleted, as well. However, to commemorate the impending passing of the Rambler name, American Motors added the Rogue-based SC/Rambler to the line.
For 1970, the American was replaced by the
AMC Hornet.
SC/Rambler
A very special model was produced during 1969 in collaboration with Hurst Performance. This was the Hurst SC/Rambler. With 1,512 built, it was probably the only production model made and promoted for a specific
drag racing class, the
National Hot Rod Association (NHRA) F/Stock class.
Each Hurst SC/Rambler came equipped with the 315 hp (235 kW) 390 in³ (6.4 L) AMC V8 engine from the
AMC AMX that was mated to a four-speed manual transmission (with Hurst shifter), a 3.54:1 "Twin-Grip"
limited slip differential, heavy-duty brakes with front discs and a sway bar, as well as strengthened drive train and body components. American Motors called on Hurst to develop a "Stock Car" (SC or original factory) model - often nicknamed "Scrambler" - to make a strong impact in the compact car muscle market segment. Available only as a two-door hardtop, the interior came in standard gray
vinyl upholstered reclining bucket seats, but with red, white, and blue headrests, as well as a Sun (brand)
tachometer strapped to the steering column. Outside, however, the SC/Ramblers came with the wildest factory paint jobs ever put on a muscle car. It also featured a box-type hood scoop with "390 CU. IN." and "AIR" in large letters on both sides of it. If someone missed seeing it, a blue arrow on the hood also pointed towards the air intake. The Scrambler came only in two types of red, white, and blue color schemes ("A" or "B" trims) with no other options available, with the exception of an AM radio.
American Motors built a lot of 500 "A" scheme SC/Ramblers before switching to the "B" scheme. 500 "B" models were built before AMC switched the final lot of 512 SC/Ramblers back to the "A" pattern.
Some of the other unique standard items on this model included racing mirrors, anti-hop rear axle links, and two-tone styled wheels with red stripe
Goodyear Polyglas tires. American Motors made the
suggested retail price (MSRP) at US$2,998. A stock SC/Rambler was a serious dragstrip contender because in its as-sold condition it could do the quarter mile in the low 14 seconds at about 100 mph (161 km). 1969 AMC Hurst SC/Rambler: A Profile of a Muscle Car, retrieved on August 11, 2007.
Torino
From 1966 to 1981,
Industrias Kaiser Argentina (IKA) produced in
Argentina a hybrid of the Rambler American, that was introduced in 1964, and the
Rambler Classic, that was introduced in 1963. The car was called Renault Torino and was assembled by IKA from
complete knock down (CKD) kits sent from Kenosha, Wisconsin. IKA used the front and rear sheetmetal of the American combined with the center section of the Classic to create the Argentinean car -- basically a stretched American (the American had a 106-inch (2692 mm) wheelbase, the Classic's was 112-inches (2845 mm) -- like the Torino). It was available in two-door hardtop and four-door sedan models.
Records
Economy
in an advertisement for Federal-Mogul.The Rambler American was a yearly winner of the best Fuel economy in automobiles in the
Mobil Economy Run, even at times when fuel efficiency was not a major factor in the purchase of automobiles.
For example, at the conclusion of the five-day event in 1959, that covered , a Rambler American Deluxe topped the 47-car field with an average . "Victory for Rambler" Time Magazine, April 20, 1959, retrieved on
October 21 2007.
In the 1964 run, a 6-cylinder Rambler American 440 sedan averaged 27.8336 miles per gallon (8.450 Fuel efficiency); once again, the best of all the cars that year. Knoll, Bob (2006) "Coast to Coast In the Pursuit Of Economy" The New York Times, December 24, Section 12, Page 1, Column 4, retrieved on August 11 2007.
Economy claims for stock cars could be confirmed by these open and sanctioned trials. American Motors (as well as its Original equipment manufacturer suppliers, such as the ad for Champion spark plugs) promoted the results of this popular event in its advertising as a
marketing technique that further emphasized the thriftiness of the Rambler Americans.
Music
Ben Vaughn is a musician and a longtime Rambler automobile fan. His song called
El Rambler Dorado appeared in 1988 on the
Blows Your Mind album. He later recorded an entire album in his 1965 Rambler American. Titled appropriately
Rambler '65, he turned his car into a makeshift studio. Putting the recording equipment inside the Rambler was a gimmick or an act of showmanship. Nevertheless, according to most reviews, the music he created inside his car is pleasant 1950s and 1960s rock roll and country. The album was released in 1997 by
Rhino Records. Even more intriguing for old car enthusiasts is Ben Vaughn's
Rambler '65 album recreated in a 24-minute video. Some of the music videos include vintage TV ad clips with AMC cars.
Off-road
Mexico hosted a grueling mostly off-road race, the Baja 500. In July 1967, a Rambler American in the passenger-car category was driven by Spencer Murray and Ralph Poole and finished the run in a record 31 hours. Maverick's Movin' Machine: James Garner's Racing SC/Rambler, retrieved on
August 11, 2007.
American Motors then got serious in this type of racing and signed up James Garner's "American International Racers" (AIR) team to a three-year contract. Garner's shops prepared ten 1969 SC/Ramblers provided by AMC. The cars were modified for the punishing Baja 500 race . Raising the suspension and using Goodyear Tire and Rubber Company 10x15-inch tires increased ground clearance. All window glass was removed and
roll cages were installed. The cars had 44-gallon (167 L)
fuel tanks. Two cars were further modified with four-wheel drive. The AIR team built AMC's 390 in³ (6.4 L) V8 engines to blueprint tolerances, thus increasing horsepower to 410 (306 kW) at the
flywheel. The cars were capable of 140 mph (225 km) runs along smooth straights at about 7,000 rpm in fourth gear.
On June 11, 1969, eight of the Ramblers were entered into the passenger-car category and the two 4WD versions were in the Experimental class. Garner did not drive in the race because of a film commitment in
Spain. Seven of the Ramblers finished the grueling race, taking three of the top five places in the passenger-car class. One of the four-wheel-drive cars came in fourth in its class. The AIR team included a car with Bob Bondurant and Tony Murphy that took first place. For one of the winning Rambler drivers, this was his first ever race and the experience launched the career of
Walker Evans (racer).
Rally racing
Rambler Americans raced with good results in the Shell 4000 Rally that was held in
Canada. In 1968, for example, the grueling 4000-mile (6,437 km)
Rallying over the often-tortuous muddy road from
Calgary to
City of Halifax, the AMC team finished 2nd, 3rd, and 5th winning the Manufacturers Team Award. Shell 4000 and BC Trans-Canada Rally History Project, retrieved on August 11,
2007.
References
External links
- AMC Rambler Club
- American Motors Owners
- Crittenden Automotive Library: American
{| border=0 align=right|-|{{Infobox Automobile|name=Rambler American|image=|manufacturer=
American Motors (AMC)], United States
Brampton, Ontario, Canada
Mexico City,
Mexico (
Vehículos Automotores Mexicanos)
Santa Isabel, Argentina (Industrias Kaiser Argentina)|layout=FR layout|predecessor=
Nash Rambler|class=[Compact car|similar=
Chevrolet NovaFord Falcon (North American)Plymouth Valiant-->]
2-door station wagon
4-door sedan
2-door [hardtop
2-door
sedan4-door
sedan2-door station wagon
4-door
station wagon-->|-|{{Infobox Automobile generation|name=Third generation|aka=Rambler|image=|production=1964 – 1969|body_style=2-door [convertible2-door
hardtop2-door sedan
4-door
sedan4-door
station wagon-->|-|}
The Rambler American was an automobile manufactured by the [American Motors Corporation (AMC) between 1958 and 1969. The American was the second incarnation of AMC's forerunner
Nash Motors second generation
Rambler (car) compact that was sold under the Nash and Hudson Motors marques from 1954 and 1955.
The American can be classified in three distinct generations: 1958 to 1960, 1961 to 1963, and 1964 to 1969. During the entire length of its production, the car was sold under the
Rambler brand name, and was the last Rambler automobile manufactured for the Canadian and United States markets.
These Rambler models were produced in other markets under license including
Mexico (by
Vehiculos Automotores Mexicanos "VAM") and Argentina (by
Industrias Kaiser Argentina "IKA") with local development up to 1981. The Rambler American was also sold in other export markets such as
South Africa.
1958-1960
The genesis of the Rambler American began when AMC President George W. Romney saw that AMC was in need of a small compact during the Eisenhower's Presidency
Recession of 1958. The company had retained the tooling from its 1955 model Rambler, which was only slightly modified and then used for the basis of the "new" American. AMC designers gave the car a new grille and more open rear fender wells, giving the car a lighter appearance than that of the earlier car, which had hidden its rear wheels behind deeply skirted fenders.
For 1958, the American was available only as a two-door sedan, but found 30,640 buyers during the abbreviated 1958 model year. In 1959, AMC sold 91,491 units, having added a two-door station wagon. In 1960, the line added a four-door sedan and sales increased to 120,603 units.
1961-1963
The second generation Rambler American was achieved through a heavy restyling of the previous year's model under AMC's styling Vice President Edmund E. Anderson. While mechanically identical to the 1960 model, Anderson's restyle resulted in a car that was shorter in its exterior dimensions, but increased in its cargo capacity. The line added a two-door convertible and a four-door wagon. For 1963, a pillarless hardtop coupe debuted, the roof of which was designed to mimic the appearance of a closed convertible top. A special model, the resulting "440-H" was equipped with sporty touches like bucket seats, and a more powerful (138 hp, 103 kW) version of Rambler's stalwart 195.6 in³ (3.2 L)
AMC Straight-6 engine.
1964-1969
For its third generation, the American emerged with what would be its only completely new design. The entire line was treated to neat and trim lines with pleasing simplicity (compared to the more boxy predecessors) with characteristic tunneled headlights with a simple horizontal grille between them.
The new styling was the work of famous designer
Richard A. Teague, who would go on to design the 1968 AMC Javelin and AMC AMX. The Rambler American's wheelbase grew by six-inches or 152 mm (to 106 in or 2692 mm) in 1964. The new models also incorporated various parts and components (such as doors) that were interchangeable with AMC's larger cars. That year saw the introduction of the new 232 in³ (3.8 L) overhead valve AMC Straight-6 engine, which AMC would use from 1964 to 1979, with a smaller 199 in³ (3.3 L) version being used only during 1966-70. The same engine was later available in a larger 258 in³ (4.2 L) version, used from 1971-89, and a 242 in³ version that debuted in 1987, known as the
Jeep 4.0, which
Chrysler would continue through 2006.
In 1966, the models were facelifted and they featured more squared-off front and rear styling, making the car seem more modern. The top of the line model was only available as a two-door hardtop saw its name changed from 440-H to Rogue. Furthermore, a completely new 290 in³ (4.8 L) "Typhoon"
AMC V8 engine was developed by AMC and it saw its introduction in a special mid-1966 Rogue model.
The last convertible in the American series was in 1967, and it was moved up from 440 models to join the hardtop in the Rogue version. For 1967 only, AMC's new 343 in³ (5.6 L) V8 engine was available in the American Rogue and the 440. Only 58 Rogues and 55 440 installations were made, with a paltry seven of them being in the convertible model. Rogues also received grille trim that wrapped around the fender sides. All Americans received a new grille insert with prominent chromed horizontal bars. The mid-line 330 trim line did not return for 1967.
For 1968, the line was further simplified, with the 2-door sedan and 4-door sedan comprising the base 220 line, 4-door sedan and wagon being offered in uplevel 440 guise, and a lone hardtop coupe making up the top-line Rogue trim line. All Americans received a new chrome horizontal grille bar that extended outboard to the headlights. The 440 and Rogue versions picked up a stainless steel trim piece running stem to stern on either body side, straight back between the wheel wells and the belt line. However, the biggest change was the decision to cut the MSRP (Suggested retail price) of the base two-door model to within
United States dollar200 of the Volkswagen Beetle. The Big Three automakers did not respond to this strategy, thus giving AMC a big price differential over the competing domestic models. Sales of the Rambler American increased and the showroom traffic boosted morale among AMC's independent
Car dealership.
For its final season, 1969, the "American" name was dropped as the car was now referred to as the "American Motors Rambler". The chrome grille bar was deleted, as well. However, to commemorate the impending passing of the Rambler name, American Motors added the Rogue-based SC/Rambler to the line.
For 1970, the American was replaced by the AMC Hornet.
SC/Rambler
A very special model was produced during 1969 in collaboration with
Hurst Performance. This was the Hurst SC/Rambler. With 1,512 built, it was probably the only production model made and promoted for a specific drag racing class, the
National Hot Rod Association (NHRA) F/Stock class.
Each Hurst SC/Rambler came equipped with the 315 hp (235 kW) 390 in³ (6.4 L) AMC V8 engine from the AMC AMX that was mated to a four-speed manual transmission (with Hurst shifter), a 3.54:1 "Twin-Grip" limited slip differential, heavy-duty brakes with front discs and a sway bar, as well as strengthened drive train and body components. American Motors called on Hurst to develop a "Stock Car" (SC or original factory) model - often nicknamed "Scrambler" - to make a strong impact in the compact car muscle market segment. Available only as a two-door hardtop, the interior came in standard gray
vinyl upholstered reclining bucket seats, but with red, white, and blue headrests, as well as a Sun (brand)
tachometer strapped to the steering column. Outside, however, the SC/Ramblers came with the wildest factory paint jobs ever put on a muscle car. It also featured a box-type hood scoop with "390 CU. IN." and "AIR" in large letters on both sides of it. If someone missed seeing it, a blue arrow on the hood also pointed towards the air intake. The Scrambler came only in two types of red, white, and blue color schemes ("A" or "B" trims) with no other options available, with the exception of an
AM radio.
American Motors built a lot of 500 "A" scheme SC/Ramblers before switching to the "B" scheme. 500 "B" models were built before AMC switched the final lot of 512 SC/Ramblers back to the "A" pattern.
Some of the other unique standard items on this model included racing mirrors, anti-hop rear axle links, and two-tone styled wheels with red stripe
Goodyear Polyglas tires. American Motors made the suggested retail price (MSRP) at US$2,998. A stock SC/Rambler was a serious
dragstrip contender because in its as-sold condition it could do the quarter mile in the low 14 seconds at about 100 mph (161 km). 1969 AMC Hurst SC/Rambler: A Profile of a Muscle Car, retrieved on
August 11, 2007.
Torino
From 1966 to 1981, Industrias Kaiser Argentina (IKA) produced in Argentina a hybrid of the Rambler American, that was introduced in 1964, and the
Rambler Classic, that was introduced in 1963. The car was called Renault Torino and was assembled by IKA from
complete knock down (CKD) kits sent from
Kenosha, Wisconsin. IKA used the front and rear sheetmetal of the American combined with the center section of the Classic to create the Argentinean car -- basically a stretched American (the American had a 106-inch (2692 mm) wheelbase, the Classic's was 112-inches (2845 mm) -- like the Torino). It was available in two-door hardtop and four-door sedan models.
Records
Economy
in an advertisement for Federal-Mogul.The Rambler American was a yearly winner of the best Fuel economy in automobiles in the Mobil Economy Run, even at times when fuel efficiency was not a major factor in the purchase of automobiles.
For example, at the conclusion of the five-day event in 1959, that covered , a Rambler American Deluxe topped the 47-car field with an average . "Victory for Rambler" Time Magazine, April 20, 1959, retrieved on
October 21 2007.
In the 1964 run, a 6-cylinder Rambler American 440 sedan averaged 27.8336 miles per gallon (8.450 Fuel efficiency); once again, the best of all the cars that year. Knoll, Bob (2006) "Coast to Coast In the Pursuit Of Economy" The New York Times, December 24, Section 12, Page 1, Column 4, retrieved on
August 11 2007.
Economy claims for stock cars could be confirmed by these open and sanctioned trials. American Motors (as well as its
Original equipment manufacturer suppliers, such as the ad for Champion spark plugs) promoted the results of this popular event in its advertising as a marketing technique that further emphasized the thriftiness of the Rambler Americans.
Music
Ben Vaughn is a musician and a longtime Rambler automobile fan. His song called
El Rambler Dorado appeared in 1988 on the
Blows Your Mind album. He later recorded an entire album in his 1965 Rambler American. Titled appropriately
Rambler '65, he turned his car into a makeshift studio. Putting the recording equipment inside the Rambler was a gimmick or an act of showmanship. Nevertheless, according to most reviews, the music he created inside his car is pleasant 1950s and 1960s rock roll and country. The album was released in 1997 by Rhino Records. Even more intriguing for old car enthusiasts is Ben Vaughn's
Rambler '65 album recreated in a 24-minute video. Some of the music videos include vintage TV ad clips with AMC cars.
Off-road
Mexico hosted a grueling mostly off-road race, the Baja 500. In July 1967, a Rambler American in the passenger-car category was driven by Spencer Murray and Ralph Poole and finished the run in a record 31 hours. Maverick's Movin' Machine: James Garner's Racing SC/Rambler, retrieved on August 11, 2007.
American Motors then got serious in this type of racing and signed up
James Garner's "American International Racers" (AIR) team to a three-year contract. Garner's shops prepared ten 1969 SC/Ramblers provided by AMC. The cars were modified for the punishing Baja 500 race . Raising the suspension and using
Goodyear Tire and Rubber Company 10x15-inch tires increased ground clearance. All window glass was removed and roll cages were installed. The cars had 44-gallon (167 L) fuel tanks. Two cars were further modified with
four-wheel drive. The AIR team built AMC's 390 in³ (6.4 L) V8 engines to blueprint tolerances, thus increasing horsepower to 410 (306 kW) at the
flywheel. The cars were capable of 140 mph (225 km) runs along smooth straights at about 7,000 rpm in fourth gear.
On June 11, 1969, eight of the Ramblers were entered into the passenger-car category and the two 4WD versions were in the Experimental class. Garner did not drive in the race because of a film commitment in Spain. Seven of the Ramblers finished the grueling race, taking three of the top five places in the passenger-car class. One of the four-wheel-drive cars came in fourth in its class. The AIR team included a car with
Bob Bondurant and Tony Murphy that took first place. For one of the winning Rambler drivers, this was his first ever race and the experience launched the career of
Walker Evans (racer).
Rally racing
Rambler Americans raced with good results in the Shell 4000 Rally that was held in
Canada. In 1968, for example, the grueling 4000-mile (6,437 km) Rallying over the often-tortuous muddy road from
Calgary to
City of Halifax, the AMC team finished 2nd, 3rd, and 5th winning the Manufacturers Team Award. Shell 4000 and BC Trans-Canada Rally History Project, retrieved on August 11,
2007.
References
External links
- AMC Rambler Club
- American Motors Owners
- Crittenden Automotive Library: American